Brand Promise

At Frutta Bowls, our goal is to leave you saying, “WOW!” – feeling uplifted and energized.


Dairy Free

Gen Z Approved

Helping guests live their best life

The Numbers

$162K – 385K
Investment Range
Liquid Assets
Franchise Fee
$250K – 300K
Net Worth

Our Franchise Partners

Coming Soon!

Coming Soon!

Coming Soon!

Our WOW Leadership Team

Kelly Roddy, CEO

Bryan Kelly Roddy is our Chief Executive Officer and President, a position he has held since our inception. Kelly is also the Chief Executive Officer and President of our affiliates Saladworks, LLC, since August 2019 and Garbanzo Franchising Co., LLC since December 2020. 

From March 2017 to August 2019, Kelly was the President of Schlotzsky’s Franchisor SPV, LLC, and from December 2007 to August 2019, Kelly was President of Schlotzsky’s Franchise, LLC in Atlanta, GA.

Eric Lavinder, Chief Development Officer

Eric Lavinder joined Saladworks in mid-2018 to revive a brand that had tremendous growth potential. With the addition of Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek, the WOWorks Holding company was formed. As the Chief Development Officer for WOWorks, Lavinder is responsible for all franchise, license, and corporate growth, including new verticals beyond typical growth sectors. Lavinder also oversees the real estate and construction team.

Prior to arriving at Saladworks, Lavinder was the EVP at The Simple Greek, a startup franchise built from the ground up and funded by Marcus Lemonis, the host of “The Profit” on CNBC and owner of Camping World. Other roles Lavinder has held in the past include the Executive Director of ML (Marcus Lemonis) Food Group, LLC, and Director of US Non-traditional business development for Quiznos.

Lauriena Borstein, SVP and Brand General Manager of Frutta Bowls

Lauriena Borstein is our Vice President of Operations and General Manager, positions she has held since our inception. Lauriena is also the Vice President of Operations for our affiliate Saladworks, LLC, since May 2019, and the Vice President of Operations of our affiliate Garbanzo Franchising Co., LLC since December 2020. 

From December 2016 to April 2019, Lauriena served as Senior Vice President of Operations for Rita’s Franchise Company in Trevose, PA. She also served as President of Rita’s predecessor, Project Rayban Franchise Company, LLC from January 2012 to December 2016, and as Project Rayban Franchise Company, LLC’s Director of Franchise Development from March 2010 through December 2011 and as Manager of Franchise Development from July 2007 through February 2010.

Our Steps to Your WOW!

Franchise Inquiry
Initial Call
Franchise Disclosure Document Review
Due Diligence
Brand Overview Call
Sign Franchise Agreement


The first step to becoming part of the Frutta Bowls family is completing our initial franchise inquiry form. You’ll be contacted within 24 hours of completion by one of our franchise development professionals.

Why People Love Frutta

@tasttourist Acai Bowl

Put your Acai in the air like ya just don’t care!!! Love having a @fruttabowls around the corner from us to pop into when I need my Acai fix.

Acaî Bowl

One of my favorite places is @fruttabowls 😍😍

Fruit Smoothie from Frutta Bowls

They have just the right things to make anyone feel better. What I love most is they’re ALLERGY FRIENDLY and can accommodate people like me with crazy food allergies.

Fruit Bowl from Frutta

Come for the acai bowls, stay for the super cute heart shaped toast.

In The News

Frutta Bowls Legends of Fall

Frutta Bowls Celebrates Season with New Apple Spiced Fall Menu Items

Frutta Bowls, the nation’s fastest-growing superfoods café, will introduce four new limited-time-only menu items to launch its Legends of Fall…

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WOWorks Growth Report

New Locations Update – September Growth Report

WOWorks restaurant locations are popping up everywhere! 16 new locations currently under construction to open soon, and we signed 3 franchise agreements and opened 4 restaurants in September….

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Saladworks Frutta Bowls Wyncote

WOWorks Redefines the ‘Grocerant’ for the 2020s

WOWorks was featured on PYMNTS regarding our non-traditional grocery store locations and the consumer trends post-pandemic….

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Ghost Kitchen Rochester

Frutta Bowls Debuts First US Walmart Location

Frutta Bowls was featured on IFA – regarding our 1st Walmart Ghost Kitchen Brands location in the US – Rochester,…

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Let’s Get Started