At Frutta Bowls, our goal is to leave you saying, “WOW!” – feeling uplifted and energized.
Join one of the fastest growing health food trends in the U.S.
With Your Success In Mind
Our Recent Accolades & Awards
Our WOW Leadership Team
Chief Executive Officer and President of WOWorks
Kelly Roddy is Chief Executive Officer and President of WOWorks, a position he has held since the company’s inception in 2020. Before assuming this role, Kelly held c-suite and other leadership positions as Chief Executive Officer and President of Saladworks, LLC and Garbanzo Franchising Co., LLC; President of Schlotzsky’s Franchisor SPV, LLC; and President of Schlotzsky’s Franchise, LLC. Kelly has 21 years of additional executive management experience at HEB, Scholastic, and Walmart. Kelly is an active member in the restaurant industry and has spoken multiple times at International Franchise Association (IFA), International Foodservice Manufacturers Association (IFMA), Franchise Springboard, Fast Casual, Restaurant Finance and the IFMA Chain Operators Exchange (COEX). He also chaired COEX’s 2021 conference. Kelly is one of the first to receive IFA’s Certified Franchise Executive (CFE) designation when there were less than 50 professionals with that title. Kelly is also active on several boards, including Baylor University’s Advisory Board for the school’s marketing; the National Restaurant Association’s Advisory President Council; and IFMA’s Operations Council. Kelly came to Saladworks in 2019 with the intention to create WOWorks, the world’s largest company of better-for-you restaurants. Under his vision, WOWorks has grown to four restaurant brands with plans to acquire two more. All these fast casual brands have the shared values of fresh, clean, healthy-halo ingredients that can be customized to any taste. Kelly is passionate about the outdoors, has a pilot’s license, and is an avid water skier, boater, sailor, and diver. Kelly is a proud father of three kids. His eldest is a practicing physician in New York City while his younger two are in college. His favorite WOWorks menu items are the Whey-Up Smoothie from Frutta Bowls and Baklava from Garbanzo Mediterranean Fresh.
Chief Development Officer of WOWorks
Brian Farris is the Chief Development Officer of WOWorks. He oversees franchise development, including franchise sales, real estate, design, and construction for all four of WOWorks’ restaurant brands: Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek. Previously he was the President of Intelligent Office where he led the company onto Franchise Business Review’s 2021 “Culture100” list, which recognizes the top 100 franchise brands. Brian has also led teams in Finance, Marketing, Operations, and Development for brands including FOCUS Brands, Schlotzsky’s, Consumer Capital Partners, and Boston Market. Outside of work, Brian likes traveling, cycling, hiking, and spending time with his wife, Deven, and two sons, Brenton and Taylor. Brian’s favorite WOWorks menu item is the Falafel Salad from Garbanzo Mediterranean Fresh.
SVP and Brand General Manager of Saladworks and Frutta Bowls
Lauriena Borstein is the Senior Vice President of Operations and Brand General Manager of Saladworks and Frutta Bowls and a 15-year veteran of the franchise industry. Most recently, Lauriena served as Senior Vice President of Operations for Rita’s Franchise Company. Her most significant contributions to the system include her work improving communication and support with franchisees. Prior to moving to the operations role at Rita’s, Lauriena served as Rita’s Director of Franchise Development from March 2010 through December 2011 and as Manager of Franchise Development from March 2006 through February 2010. She is actively involved in her community, where she and her twelve-year-old daughter live, and she serves on the executive advisory board for Healthy Kids Running Series. She is an avid reader of fiction and loves to bake elaborate cakes for her daughter and her friends’ birthdays. If she had to pick, her favorite WOWorks menu item is Frutta Bowls’ Pitaya Bowl made with kiwi, pineapple, and mango with honey on top. A close second favorite menu item is a Saladworks create-your-own salad with roasted vegetables and balsamic vinaigrette.
Director of Operations of Frutta Bowls
Marisol Babilonia is Director of Operations of Frutta Bowls. Previously, she was Director of Franchise Operations for Focus Brands. Having spent decades managing franchise operations, she has deep knowledge in all critical areas of franchise businesses. From evaluating costs and pricing to developing implementation timelines and coaching management, Marisol is skilled in best practices for operations. During her time at Focus Brands, she was named Franchise Consultant of the Year in 2016 and 2018. Marisol has three children whom she calls her best friends. She loves to travel to new places and try different cuisines. Marisol’s favorite WOWorks menu item is the Acai Bowl from Frutta Bowls.
Chief Financial Officer of WOWorks
Alain Souligny is Chief Financial Officer of WOWorks, a role he has held since its inception in 2020. Previously, he held c-suite positions Chief Executive Officer and Chief Financial Officer of Redco Foods Inc., and Chief Financial Officer of Delorio Foods Inc. Souligny was also Vice President and Chief Financial Officer of Fearmans Pork Inc. In addition, he served as Chief Financial Officer of Oberto Sausage Company, and Chief Financial Officer of Hero Group. Souligny has 15 years of additional financial management experience in various organizations. Alain is a French Canadian, born in Ontario and raised in Quebec, and currently lives in New York with his wife and stepdaughter. Not only does he love to play golf, but he is a pilot with instruments qualification and has owned a Cirrus since 2005 with over 2,000 hours of flight time. Between 1974-1975, Alain represented Quebec in the National Hockey Championship. Unfortunately, they lost, but they played in front of a crowd of 5,000 people and on National TV. He was also a goalie for the Verdun Maple Leafs. Alain’s favorite WOWorks menu item is the Bently Salad from Saladworks.
Chief Information Officer of WOWorks
Kyle Mark is Chief Information Officer of WOWorks, following his positions at FTR Hospitality as Sr. Director of Technology and Qu POS Inc. as Director of Operations. He spent most of his career in the restaurant business in a Director of Technology roles at Ciccio Restaurant Group, Gecko’s Hospitality Group and Datum Technologies. He also spent over 5 years at Apple as part of the “Genius” group. Kyle attended DeVry University, with a concentration in Information Technology Management and studied Computer Science – Network and Systems Administration at Western Illinois University. Kyle lives just outside St. Petersburg, Florida with his wife Courtney and two amazing daughters, Charlotte and Abigail. Kyle’s favorite WOWorks menu item is the Chocolate Explosion at Frutta Bowls.
Director of Marketing of Saladworks and Frutta Bowls
Lori Kern is Director of Marketing of Saladworks and Frutta Bowls. Previously, she was Senior Director of Marketing of Schlotzsky’s, Director of Marketing at Discovery Point Franchising Inc., and Director of Marketing at Morrison Healthcare. In addition, Lori was Vice President of Marketing at Carvel Ice Cream Brand Manager of TCBY and Director of Marketing at Unishippers. Lori, along with her husband, daughter and two dogs, love to travel the world and experience new cultures. She also likes to read, hike, and spend time with family and friends. Kern’s favorite WOWorks menu items are the Falafel at Garbanzo Mediterranean Fresh, the Frutella Bowl from Frutta Bowls, and the Avocado Cobb Salad at Saladworks.
Chief People & Culture Officer of WOWorks
Jean Boland is Chief People and Culture Officer for WOWorks, following her previous role as Chief People Officer for WOWorks. She brings with her thirty years of experience working inside multiple service-focused industries in Human Resource and Leadership Development. She spent eleven years at FOCUS Brands, the franchisor of Carvel Ice Cream, Cinnabon, Schlotzsky’s, Moe’s, Auntie Anne’s and other quick service brands. She has also worked in multiple positions at RARE Hospitality International, prior owners of Longhorn Steakhouse, Bugaboo Creek Steakhouse, and The Capital Grille. Throughout her career, Jean has worked with franchise partners and employees in leading all aspects of HR, leadership development, restaurant operations training, and multiple acquisitions from a domestic and international standpoint. Jean graduated from American Intercontinental University with a Bachelor of Arts in Human Resources Management. Her favorite WOWorks menu item is Saladworks’ Sophie Salad.
SVP and Brand General Manager of Garbanzo Mediterranean Fresh and The Simple Greek
John Geyerman is Senior Vice President and Brand General Manager of WOWorks. He oversees Corporate Operations for all four WOWorks brands and serves as Brand General Manager for Garbanzo Mediterranean Fresh and The Simple Greek. Previously, John held executive level positions at Dickey’s Barbecue and FOCUS Brands. He has worked with organizations such as SODEXO, Three Dog Bakery, and Wing Nutz. Additionally, John has 20 years of leadership experience at HEB and Walmart. Outside of work, John serves as the Board Chairman for Free for Life International, a nonprofit dedicated to help individuals impacted by human trafficking. John has been married for 29 years and has two daughters. Since 2015, John and his wife have had four placements as foster parents. John’s favorite WOWorks menu items are the Traditional Gyro with crunchy cucumber and amazing tzatziki sauce from Garbanzo Mediterranean Fresh and the Bently Salad from Saladworks.
Our Steps to Your WOW!
COMPLETE INITIAL QUESTIONNAIRE ON OUR WEBSITE
Why People Love Frutta
I might be slightly addicted to avocado toast & açaí
bowls….but can you blame me??
I just can’t get over the fruttella bowl.
Put your Acai in the air like ya just don’t care!!! Love having a @fruttabowls around the corner from us to pop into when I need my Acai fix.
One of my favorite places is @fruttabowls ??
They have just the right things to make anyone feel better. What I love most is they’re ALLERGY FRIENDLY and can accommodate people like me with crazy food allergies.
Come for the acai bowls, stay for the super cute heart shaped toast.
In The News
Jean Boland Returns to WOWorks as Chief People & Culture Officer
Jean Boland has returned to WOWorks, the parent company of Saladworks and three other better-for-you brands, to serve as chief people and culture officer, the company announced Tuesday. Boland was WOWorks’ chief people officer and VP of human resources…Learn More
WOWorks Celebrates Tax Day with New Promotions
This Tax Day, WOWorks family of restaurant brands Saladworks, Frutta Bowls, The Simple Greek, and Garbanzo Mediterranean Fresh, are coming together to offer special menu items for just $6 all day to their guests on Tax Day….Learn More
WOWorks Watch Out World Growth Report – April
WOWorks, parent company of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek, is continuing to have explosive growth with the opening of new locations and signings of franchise agreements. We have 23 new locations scheduled to open…Learn More
Digital Ordering Trends & Grocery Store Dining￼
Kelly Roddy, CEO of WOWorks, parent company of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek, recently completed an interview with PYMNTS.com. Kelly shares information about the success of our grocery store-within-a-store…Learn More
Let’s Get Started
Ready to bring freshness, originality, and “WOW” moments to your community? Fill out the form below or drop us a line at (610) 831-4054 to get started.