At Frutta Bowls, our goal is to leave you saying, “WOW!” – feeling uplifted and energized.
Gen Z Approved
Helping guests live their best life
Our Franchise Partners
Our WOW Leadership Team
Kelly Roddy, CEO
Bryan Kelly Roddy is our Chief Executive Officer and President, a position he has held since our inception. Kelly is also the Chief Executive Officer and President of our affiliates Saladworks, LLC, since August 2019 and Garbanzo Franchising Co., LLC since December 2020.
From March 2017 to August 2019, Kelly was the President of Schlotzsky’s Franchisor SPV, LLC, and from December 2007 to August 2019, Kelly was President of Schlotzsky’s Franchise, LLC in Atlanta, GA.
Eric Lavinder, Chief Development Officer
Eric Lavinder joined Saladworks in mid-2018 to revive a brand that had tremendous growth potential. With the addition of Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek, the WOWorks Holding company was formed. As the Chief Development Officer for WOWorks, Lavinder is responsible for all franchise, license, and corporate growth, including new verticals beyond typical growth sectors. Lavinder also oversees the real estate and construction team.
Prior to arriving at Saladworks, Lavinder was the EVP at The Simple Greek, a startup franchise built from the ground up and funded by Marcus Lemonis, the host of “The Profit” on CNBC and owner of Camping World. Other roles Lavinder has held in the past include the Executive Director of ML (Marcus Lemonis) Food Group, LLC, and Director of US Non-traditional business development for Quiznos.
Lauriena Borstein, SVP and Brand General Manager of Frutta Bowls
Lauriena Borstein is our Vice President of Operations and General Manager, positions she has held since our inception. Lauriena is also the Vice President of Operations for our affiliate Saladworks, LLC, since May 2019, and the Vice President of Operations of our affiliate Garbanzo Franchising Co., LLC since December 2020.
From December 2016 to April 2019, Lauriena served as Senior Vice President of Operations for Rita’s Franchise Company in Trevose, PA. She also served as President of Rita’s predecessor, Project Rayban Franchise Company, LLC from January 2012 to December 2016, and as Project Rayban Franchise Company, LLC’s Director of Franchise Development from March 2010 through December 2011 and as Manager of Franchise Development from July 2007 through February 2010.
Our Steps to Your WOW!
COMPLETE INITIAL QUESTIONNAIRE ON OUR WEBSITE
Why People Love Frutta
Put your Acai in the air like ya just don’t care!!! Love having a @fruttabowls around the corner from us to pop into when I need my Acai fix.
One of my favorite places is @fruttabowls 😍😍
They have just the right things to make anyone feel better. What I love most is they’re ALLERGY FRIENDLY and can accommodate people like me with crazy food allergies.
Come for the acai bowls, stay for the super cute heart shaped toast.
In The News
Frutta Bowls Celebrates Season with New Apple Spiced Fall Menu Items
Frutta Bowls, the nation’s fastest-growing superfoods café, will introduce four new limited-time-only menu items to launch its Legends of Fall…Learn More
New Locations Update – September Growth Report
WOWorks restaurant locations are popping up everywhere! 16 new locations currently under construction to open soon, and we signed 3 franchise agreements and opened 4 restaurants in September….Learn More
WOWorks Redefines the ‘Grocerant’ for the 2020s
WOWorks was featured on PYMNTS regarding our non-traditional grocery store locations and the consumer trends post-pandemic….Learn More