At Frutta Bowls, our goal is to leave you saying, “WOW!” – feeling uplifted and energized.
Join one of the fastest growing health food trends in the U.S.
With Your Success In Mind
Our Franchise Partners
Our WOW Leadership Team
Kelly Roddy, CEO
Bryan Kelly Roddy is our Chief Executive Officer and President, a position he has held since our inception. Kelly is also the Chief Executive Officer and President of our affiliates Saladworks, LLC, since August 2019 and Garbanzo Franchising Co., LLC since December 2020.
From March 2017 to August 2019, Kelly was the President of Schlotzsky’s Franchisor SPV, LLC, and from December 2007 to August 2019, Kelly was President of Schlotzsky’s Franchise, LLC in Atlanta, GA.
Eric Lavinder, Chief Development Officer
Eric Lavinder joined Saladworks in mid-2018 to revive a brand that had tremendous growth potential. With the addition of Garbanzo Mediterranean Fresh, Frutta Bowls and The Simple Greek, the WOWorks Holding company was formed. As the Chief Development Officer for WOWorks, Lavinder is responsible for all franchise, license, and corporate growth, including new verticals beyond typical growth sectors. Lavinder also oversees the real estate and construction team.
Prior to arriving at Saladworks, Lavinder was the EVP at The Simple Greek, a startup franchise built from the ground up and funded by Marcus Lemonis, the host of “The Profit” on CNBC and owner of Camping World. Other roles Lavinder has held in the past include the Executive Director of ML (Marcus Lemonis) Food Group, LLC, and Director of US Non-traditional business development for Quiznos.
Lauriena Borstein, SVP and Brand General Manager of Frutta Bowls
Lauriena Borstein is our Vice President of Operations and General Manager, positions she has held since our inception. Lauriena is also the Vice President of Operations for our affiliate Saladworks, LLC, since May 2019, and the Vice President of Operations of our affiliate Garbanzo Franchising Co., LLC since December 2020.
From December 2016 to April 2019, Lauriena served as Senior Vice President of Operations for Rita’s Franchise Company in Trevose, PA. She also served as President of Rita’s predecessor, Project Rayban Franchise Company, LLC from January 2012 to December 2016, and as Project Rayban Franchise Company, LLC’s Director of Franchise Development from March 2010 through December 2011 and as Manager of Franchise Development from July 2007 through February 2010.
Our Steps to Your WOW!
COMPLETE INITIAL QUESTIONNAIRE ON OUR WEBSITE
Why People Love Frutta
I might be slightly addicted to avocado toast & açaí
bowls….but can you blame me??
I just can’t get over the fruttella bowl.
Put your Acai in the air like ya just don’t care!!! Love having a @fruttabowls around the corner from us to pop into when I need my Acai fix.
One of my favorite places is @fruttabowls ??
They have just the right things to make anyone feel better. What I love most is they’re ALLERGY FRIENDLY and can accommodate people like me with crazy food allergies.
Come for the acai bowls, stay for the super cute heart shaped toast.
In The News
WOWorks names Brian Farris Chief Development Officer
WOWorks, parent company of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek was featured in Nation’s Restaurant News, Global Franchise, Fast Casual, and more regarding the appointment of our new Chief Development Officer,…Learn More
WOWorks Opens 60 Restaurants in 2021 – Year in Review
WOWorks, parent company of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek, was featured in QSR Magazine regarding our growth and development in 2021. Check out our Year in Review below. WOWorks…Learn More
Kelly Roddy Does Interview with Winsight Grocery Business
Kelly Roddy, CEO of WOWorks, parent company of Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek, was featured in Winsight Grocery Business for an interview regarding our non-traditional development in grocery stores. Read the full…Learn More
Giant Co. Continues Partnership with WOWorks Eateries
The Giant Co. is continuing its partnership with WOWorks, the parent company of several good-for-you restaurant brands: The two companies have opened four new locations, including two Saladworks and Frutta Bowls co-branded restaurant store-within-a-store…Learn More
WOWorks Growth Report – December Update
It’s been a busy month here at WOWorks! Since the November Growth Report, we have had 5 new restaurants open with 14 more continuing construction to open in early 2022. We had a lot of “firsts” this month: 1st Co-Brand franchise…Learn More
WOWorks Finalizes Twelve Co-Branded Franchise Agreements and Openings in Ten States this Year
The WOWorks family of restaurant brands, Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek, experienced growth of its co-branded restaurant concepts in 2021 with six locations opening and six additional…Learn More
Frutta Bowls seeks candidates following partnership with Multicultural Foodservice and Hospitality Association (MFHA) to increase black restaurant ownership
WOWorks, the parent company of good-for-you restaurant brands Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek, announced their partnership with Multicultural Foodservice and Hospitality Association (MFHA) this month and is now…Learn More
WOWorks Growth Report – November Update
Construction, development, and training is on fire at WOWorks! We opened 6 new locations since the beginning of October, and currently we have 19 new locations under construction to open in the next 4 months. Our biggest focus has…Learn More
Franchise Times Gives An Inside Look at 4 Growing Acai Bowl Concepts
Franchise Times gives an inside look at 4 growing Acai Bowl concepts in their Nov/Dec Print Edition and includes Frutta…Learn More
WOWorks Restaurants Gets into The Holiday Giving Spirit with a Bonus Gift Card
ST. PETERSBURG, Fla., Nov. 9, 2021 /PRNewswire/ — WOWorks, the parent company of good-for-you restaurant brands Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek, has launched a $5 bonus gift card for every purchase…Learn More
Is Co-Branding Making a Comeback in Restaurant Franchising?
WOWorks CEO Kelly Roddy knew Saladworks and Frutta Bowls fit. Both operated in the better-for-you market. Salads and acai bowls met the health-conscious consumer ever-changing…Learn More
WOWorks Becomes First Franchisors to Adopt the Pathways to Black Franchise Ownership Program
WOWorks Become First Franchisors to Adopt the Pathways to Black Franchise Ownership…Learn More
Frutta Bowls Celebrates Season with New Apple Spiced Fall Menu Items
Frutta Bowls, the nation’s fastest-growing superfoods café, will introduce four new limited-time-only menu items to launch its Legends of Fall…Learn More
Let’s Get Started
Ready to bring freshness, originality, and “WOW” moments to your community? For more information about franchise opportunities with Frutta Bowls, fill out the form below or drop us a line at (610) 831-4054 to get started.